THPA 28400 - Promotion and Publicity for the Performing Arts NLA

Institution:
Ithaca College
Subject:
Theater Arts
Description:
The study of marketing and publicity strategies, concepts, designs, and implementation plans used by performing arts organizations to attract and maintain a loyal customer base. Course will explore contemporary trends in bringing art and audiences together. Prerequisites: Sophomore standing; THPA 16100. 3 credits. (S,Y)
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(607) 274-3011
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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