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Institution:
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Colgate University
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Subject:
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Description:
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P. Lopes This course is a general introduction to concepts, theories, and issues related to mass media and society. Over the last 200 years tremendous changes have revolutionized the nature of mass communication in modern societies. This course is designed to provide a basic understanding of the nature of mass media and its social significance. It addresses the impact of different types of communication from information exchange, to news, to entertainment, to advertising. Students are introduced to a wide range of media including print, telegraphy, film, recorded sound, radio, television, and digital media. This course is about analyzing how media texts are produced; why some messages enter mass media channels and others do not; how these messages affect audiences and how audiences receive them; and the general impact of mass media on contemporary society, culture, and politics. This course is open to sophomores and first-year students only.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(315) 228-1000
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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