MGT 493 - Advertising

Institution:

Antioch University-Midwest (Closed)

Subject:

Description:

In this course students learn the fundamentals of advertising and how they influence consumer purchase decisions. The scope of the course is practical rather than theoretical and the students obtain hands-on exposure to all aspects of a complete advertising campaign for a local business.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.antioch.edu

Phone Number:

(937) 769-1800

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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