MGT 498 - Advanced Topics in Marketing

Institution:

Antioch University-Midwest (Closed)

Subject:

Description:

Through the use of case studies of actual companies, this course explores contemporary issues and topics in marketing. Strategic issues including product mix, branding, promotional plans and market research.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.antioch.edu

Phone Number:

(937) 769-1800

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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