MGT 478 - Marketing

Institution:

Antioch University-Midwest (Closed)

Subject:

Description:

This course examines marketing as the business function that identifies current unfulfilled needs and wants, defines and measures their magnitude, determines what target markets the organization can best serve, and decides on appropriate products, services, and programs to serve the market.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.antioch.edu

Phone Number:

(937) 769-1800

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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