MGT 488 - Strategic Marketing for Non-Profit Organizations

Institution:

Antioch University-Midwest (Closed)

Subject:

Description:

Marketing, the business function which links a society's needs and its pattern of organizational response, has become critically important to non-profit organizations seeking to survive and prosper in increasingly competitive environments. Student learn the principles of strategic marketing, including marketing research, segmentation, targeting, and positioning, and learn how to apply these principles in a non-profit organization.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.antioch.edu

Phone Number:

(937) 769-1800

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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