BU 456 - Marketing Metrics

Institution:

Northwest Nazarene University

Subject:

Description:

Integrated course that examines Consumer Behavior theory and develops the marketing research skills needed to measure customers' attitudes and predict their behavior. Prerequisites: BU 233, or MA 224. Offered: Alternate years

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nnu.edu

Phone Number:

(208) 467-8011

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.