BU 351 - Principles of Marketing

Institution:

Northwest Nazarene University

Subject:

Description:

Study of marketing from the point of view of the business firm. Topics include the structure of the marketing system, the nature of marketing management, consumer behavior, marketing research, product policy, pricing policy, channels of distribution policy, promotion policy, and analytical techniques useful to marketing management.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nnu.edu

Phone Number:

(208) 467-8011

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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