MKT 447 - Marketing for Entrepreneurs

Institution:

National University

Subject:

Description:

(Prerequisite: MKT 402A) A discussion of the strategies and ideas for building a business in the global economy for the entrepreneurial business owner taking a hands on approach to managing a company. This course focuses on innovation and creativity, global thinking, service support, and the importance of the internet in developing marketing strategy in both large and small companies.

Credits:

4.50

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nu.edu

Phone Number:

(800) 628-8648

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Other academic year

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