HCM 420 - Hospitality and Casino Marketing

Institution:

National University

Subject:

Description:

This course will examine the application of the traditional marketing functions to the areas of the hospitality and casino industries. Students will develop plans for the use of convention and promotional events as marketing tools.

Credits:

4.50

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nu.edu

Phone Number:

(800) 628-8648

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Other academic year

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