COM 410A - Advertising Strategies

Institution:

National University

Subject:

Description:

(Prerequisites: COM 334 and COM 394) Presents advertising strategies for the successful development of integrated ad messages. Focuses on creative copywriting and art direction, analyzing clients, products, and audiences. Considers the challenges and rewards provided by advertising campaigns directed to increasingly diverse consumers and markets.

Credits:

4.50

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nu.edu

Phone Number:

(800) 628-8648

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Other academic year

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