COM 605 - Content Distribution

Institution:

National University

Subject:

Description:

Examines how organizations use different media channels - mass media, social media (blogs, social networks), personal media (cell phones, PDAs), and direct media (mail, email, telemarketing) - to disseminate messages. Covers selection of specific media to distribute messages, including costs, processes, content management, formatting, and mass personalization of messages.

Credits:

4.50

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nu.edu

Phone Number:

(800) 628-8648

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Other academic year

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