COM 420A - Public Relations Strategies

Institution:

National University

Subject:

Description:

(Prerequisites: COM 334 and COM 394) Introduces the principles and strategies used by PR practitioners to plan and implement communication campaigns. Provides training in how to identify and reach audiences and to develop campaign plans, in traditional media and Internet and Web 2.0 venues, such as blogs, wikis, content sharing, and social networking sites.

Credits:

4.50

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nu.edu

Phone Number:

(800) 628-8648

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Other academic year

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