BK 321 - Market Research

Institution:

Mount Mercy University

Subject:

Description:

This course includes marketing research methods and the role of marketing information as a management tool in decision-making. It includes the study of secondary data, focus groups, surveys, experiments, and observations. It addresses the problems inherent in sampling, data collection, and analysis of data. Prerequisites: BK 208 Principles of Marketing, BA 370 Business Statistics.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mtmercy.edu

Phone Number:

(319) 363-8213

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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