MKT 315 - Marketing Channels

Institution:

McKendree University

Subject:

Description:

The course focuses on the network of intermediaries that producers use to make their products available to consumers and industrial users. Among the business entities studied are wholesale and retail intermediaries and other firms that support the distribution function. Prerequisite: MKT 205. As needed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mckendree.edu/prospective/admissions/index.aspx

Phone Number:

(618) 537-4481

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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