MKT 310 - Marketing Research

Institution:

McKendree University

Subject:

Description:

The course introduces the scientific method as it is applied in marketing. Quantitative and qualitative research methods are studied and an original research project is undertaken. Students gain experience in developing research questions, selecting appropriate methods, using analytical tools, and interpreting and presenting research findings. Prerequisite: MKT 205, MTH 310. Annually, Spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mckendree.edu/prospective/admissions/index.aspx

Phone Number:

(618) 537-4481

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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