MARK 330 - Principles of Marketing

Institution:

MacMurray College

Subject:

Description:

Marketing in the economy, nature and scope of marketing, the consumer and marketing, determinants of buyer behavior, the product, the price system, distribution structure, promotional activities, and evaluation of the marketing effort. No prerequisite.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mac.edu

Phone Number:

(217) 479-7000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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