MARK 345 - Advertising

Institution:

MacMurray College

Subject:

Description:

Principles and techniques of advertising. Specific topics include planning and execution of advertising campaigns, the social and economic role of advertising, the creative process, and customer research. Prerequisite: Marketing 330.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mac.edu

Phone Number:

(217) 479-7000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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