MGT 351 - Principles of Marketing

Institution:

Luther College

Subject:

Description:

4 hours A survey course emphasizing the marketing concept, the marketing environment, marketing research, consumer behavior, business-to-business marketing, market segmentation, product strategy, channel strategy, promotional strategy, and pricing strategy. This course has a writing instruction that partially fulfills the writing requirement. Prerequisite: junior standing or above, or consent of instructor. (E)

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.luther.edu

Phone Number:

(563) 387-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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