BUSN 410 - International Marketing

Institution:

Lee University

Subject:

Business

Description:

This course provides an introduction to international marketing theory and research with practical examples of solutions to complex international problems. It focuses on the political, legal, economic, and cultural considerations inherent in international business and their relationship to market decision making.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.leeuniversity.edu

Phone Number:

(423) 614-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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