BUSN 309 - Principles of Marketing

Institution:

Lee University

Subject:

Business

Description:

A study of the principles and methods of marketing including the activities utilized in the movement of goods and services from producer to consumer while addressing governmental and consumer relationships. The course investigates the processes of product development, promotion, distribution, and pricing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.leeuniversity.edu

Phone Number:

(423) 614-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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