COMM 317 - Public Relations Writing for Organizational Media (W)

Institution:

Lee University

Subject:

Communication

Description:

This course emphasizes the development of messages that are congruent with the organizational values and objectives. Students will develop and edit strategic messages that achieve specific objectives with key audiences. Particular attention will be placed on the development of fliers, brochures, newsletters, reports, Web sites, direct-mail appeals and other controlled media.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.leeuniversity.edu

Phone Number:

(423) 614-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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