BUS 371 - Consumer Behavior- hrs

Institution:

University of Portland

Subject:

Description:

Provides an in-depth examination of the internal mental processes and external factors that shape consumers' responses to marketing strategies, their purchase decisions, and product usage behavior. Emphasizes application of core concepts to marketing decisions. (Prerequisites: BUS 200, Junior status.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.up.edu

Phone Number:

(503) 943-7911

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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