BUS 370 - Marketing Research- hrs

Institution:

University of Portland

Subject:

Description:

Surveys the field of marketing research, defined as all activities that provide information to guide marketing decisions. Provides understanding about informational objectives, data sources, design and implementation of data collection procedures, analysis of data, and presentation of results. (Prerequisites: BUS 200 and ECN 220 or MTH 161, Junior status.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.up.edu

Phone Number:

(503) 943-7911

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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