BUSINESS 333 - Global Marketing

Institution:

Roanoke College

Subject:

Description:

This course introduces the students to political, cultural, and economic factors influencing the global marketing of goods and services. The students will learn about development of international products, pricing strategies, promotion techniques, and channels of distribution. (1) Lecture/Case Study: 3 hrs/wk. Prerequisite: Business Administration 233.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.roanoke.edu

Phone Number:

(540) 375-2500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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