BU 407 - Sports Marketing

Institution:

Saint Michael's College

Subject:

Description:

Provides the aspiring sport manager with an overview of the major marketing issues facing the sport industry. Course content focuses on developing basic knowledge and understanding of sport marketing and sponsorship for education, recreational and professional settings. Attention is given to the history of sport marketing, principles of marketing applied to the sport industry, sport consumer behavior, research tools, corporate sponsorship, and evaluation of sport marketing programs. Prerequisites: BU 305 Credits: 3 cr.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.smcvt.edu

Phone Number:

(802) 654-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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