BU 411 - Consumer Behavior

Institution:

Saint Michael's College

Subject:

Description:

The purpose of this course is to examine the basic concepts underlying consumer behavior with the goal of understanding how these concepts can be applied in analyzing marketing problems. The course will apply principles and research from the social sciences (on such topics as attention and perception, memory, motivation, attitudes, decision making, learning, and social influences) to marketing problems such as positioning, communication, and relationships with customers. Prerequisites: BU 305 Credits: 3 cr.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.smcvt.edu

Phone Number:

(802) 654-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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