MKT 4110 - Reputation and Brand Management

Institution:

Metropolitan State University of Denver

Subject:

Description:

(3+0) Prerequisite: MKT 3000 This course examines the difference between reputation and brand management, demonstrates how marketing activities impact both the reputation of an organization and the power of its brand, and examines the strategic importance of effectively managing both.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msudenver.edu/

Phone Number:

(303) 556-3058

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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