MKT 3140 - Direct Marketing Management

Institution:

Metropolitan State University of Denver

Subject:

Description:

3 (3 + 0) Prerequisite: MKT 3000 and At least junior standing This course will examine the concepts, strategies, and applications involved in direct marketing. Topics include the scope of direct marketing, launching direct marketing programs, planning and market segmentation, developing and managing products and services, promotion and multimedia plans, customer service and response, and performance measures.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msudenver.edu/

Phone Number:

(303) 556-3058

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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