MC 400 - Public Relations Research

Institution:

Saint Mary's University of Minnesota

Subject:

Description:

3 credits This course will provide students with an understanding of terms and applications of both quantitative and qualitative public relations research, measurement and evaluation. Students will learn what public relations practitioners do to research and evaluate PR campaigns, and then conduct research projects. This course is usually taken in the junior or senior year, but must be taken prior to enrollment in MC443. Prerequisites: Prerequisites: MC230 and ST132.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.smumn.edu

Phone Number:

(507) 457-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Trimester

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