MK 360 - Consumer Behavior

Institution:

Saint Mary's University of Minnesota

Subject:

Description:

3 credits The contributions of the social and behavioral sciences in understanding, evaluating, researching, and predicting the behavior of the consumer are presented. Application of consumer behavior theories and techniques to business and marketing situations are explored and discussed. Prerequisite: MK217.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.smumn.edu

Phone Number:

(507) 457-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Trimester

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