MK 411 - Marketing Research

Institution:

Saint Mary's University of Minnesota

Subject:

Description:

3 credits This course is designed to provide an understanding of marketing research theory, process and as a managerial tool with a decision-making orientation. The principles of marketing research are presented in a pragmatic "how-to-do-it" fashion. Learning is augmented by work on marketingresearch projects for businesses or other organizations whenever possible. Prerequisites: BU215, MK217, and either M145, M151 or M309.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.smumn.edu

Phone Number:

(507) 457-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Trimester

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