IBUS 4092 - Marketing Communications in an International Context

Institution:

Johnson & Wales University-Denver

Subject:

Description:

This course is taught only as part of a short-term summer study abroad program. The purpose of this upperlevel course is to place students in an international context in which they can gain firsthand knowledge of how multinational organizations use positioning and communications strategies to achieve specific marketing objectives. Industry visits, cultural excursions and on-theground projects provide students with the knowledge and skills to develop integrated marketing communications plans, including advertising, public relations and media strategies. Prerequisites: ADVC1010, ADVC1011, 2.75 cumulative GPA, 90 quarter credit hours completed prior to host country visit. Quarter Credit Hours 13.5

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jwu.edu

Phone Number:

(303) 256-9300

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Quarter

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