MKTG 7805 - Doctoral Seminar:Economic and Administrative Science Approaches to Research in Marketing

Institution:

University of Colorado Boulder

Subject:

Description:

Examines marketing management and consumer behavior issues from the vantage of economics and organizational theory. One segment of the course focuses on theoretical and empirical analysis of the means by which utility-maximizing consumers learn about consumption environment and respond to firms' marketing decisions. Another segment examines research on firms' competitive strategy and marketing mix decisions and explores how organizational sociological factors influence these decisions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colorado.edu

Phone Number:

(303) 492-1411

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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