MKTG 7820 - Doctoral Seminar:Sociological and Anthropological Approaches to Research in Marketing

Institution:

University of Colorado Boulder

Subject:

Description:

Inquires into substantive and methodological issues concerning postmodern consumer research. Attains depth in a few areas while also providing a framework in which to situate other substreams of research. Uses ethnography, semiotics, literary analysis, and other interpretive methods to examine topics such as brand and store loyalty, atmospheric and shopping dynamics, creation of brand meanings, and other marketplace behaviors.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colorado.edu

Phone Number:

(303) 492-1411

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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