MKTG 7305 - Qualitative and Survey Research Methods in Business

Institution:

University of Colorado Boulder

Subject:

Description:

Detailed exposure to qualitative and survey research methods in business. Qualitative methods include participant observation, depth interviews, focus-group interviews and ethnography. Survey methods include measurement theory, survey design and sampling, survey implementation, data analysis, and substantive interpretation.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colorado.edu

Phone Number:

(303) 492-1411

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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