MKTG 7200 - Experimental Research Methods in Marketing

Institution:

University of Colorado Boulder

Subject:

Description:

Provides a detailed exposure to the design of laboratory/field experiments and quasi-experiments for marketing and consumer research. Emphasizes the choice of design options, data collection methods, statistical analysis, and substantive interpretation of experimental results.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colorado.edu

Phone Number:

(303) 492-1411

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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