MKTG 4800 - Marketing Policy and Strategies

Institution:

University of Colorado Boulder

Subject:

Description:

Capstone marketing course integrates and further develops what students have learned in other courses. Provides students with the insight and skills necessary to formulate and implement sound marketing strategies, product line management strategies, promotional and product/service communication strategies, and distribution strategies. Prereqs., MKTG 3250 and 3350 and two additional 4000-level marketing courses. Restricted to marketing majors with 87 hours completed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colorado.edu

Phone Number:

(303) 492-1411

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.