CPH 551 - Mass Communications for Public Health Promotion

Institution:

University of Arizona

Subject:

Description:

Description: Because the mass media in our society are both pervasive and persuasive, a growing area of interest in public health is the use of mass communications media for promoting healthy lifestyle, behavior and policy change. This course is designed to familiarize students with the process of communicating public health information, goals, and objectives, and the application of mass communication technologies to construct effective health promotion interventions. Using a critical studies framework, the course will describe how mass communication strategies can be used in a planned way to influence health behavior change. It will include a review of health communications theories, social marketing, media literacy, health literacy, media advocacy, assessment of audiences and their needs, as well as campaign design, implementation and evaluation. Selected health mass communication campaigns will be critically reviewed and students will be asked to develop a mass communications health promotion intervention, using a variety of channels, messages and materials, and develop a plan for assessing effectiveness, using a variety of communication research methods. Grading: Regular grades are awarded for this course: A B C D E. Prerequisite(s): CPH 577 recommended. Usually offered: Fall.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.arizona.edu

Phone Number:

(520) 621-2211

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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