AREC 451 - Marketing Strategy

Institution:

University of Arizona

Subject:

Description:

Description: Marketing experience that examines the marketing mix in the context of the multidimensional external environment relying substantially on the case study approach. The phases of analysis, planning, implementation, and control of the marketing function are covered. Grading: Regular grades are awarded for this course: A B C D E. Prerequisite(s): BNAD 303 or MKTG 361. Identical to: RCSC 451; RCSC is home department. Usually offered: Fall.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.arizona.edu

Phone Number:

(520) 621-2211

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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