TCF 390 - Electronic Media Sales

Institution:

The University of Alabama

Subject:

Description:

3 hours. Prerequisite: TCF 100. Understanding prospective clients' businesses; knowledge and application of audience research; application of the marketing model; understanding of effective media mix and advertiser buying influences; assessment of competitive advantages; written presentations. The following courses may be taken if 18 required hours in any TCF sequence have been completed (excluding minors), or with the permission of the instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ua.edu/

Phone Number:

(205) 348-6010

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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