RHM 420 - Hospitality Marketing

Institution:

The University of Alabama

Subject:

Description:

Three hours. Prerequisite: RHM 175. Students learn how to create a sales team with creative, successful sales and marketing programs. Includes discussion on ways to sell rooms and food and beverage services to business and leisure travelers, travel agents, and meeting planners. Writing proficiency is required for a passing grade in this course.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ua.edu/

Phone Number:

(205) 348-6010

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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