APR 231 - Introduction to Public Relations

Institution:

The University of Alabama

Subject:

APR-Advertising Public Relatn

Description:

3 hours. Prerequisites: MC 101 and EN 101 or EN 103. Survey of public relations, including the development and contemporary status of the field, social and political perspectives, and an overview of the practice of public relations in business, government, associations, and other organizations. APR 260 Design Applications. 3 hours.Prerequisites: MC 101 and advertising, journalism, or public relations major or minor.An introductory skills course to the primary Adobe CS3 Suite items (Photoshop, Illustrator, and InDesign) used in the advertising and public relations program. Through this distance education class, students will learn the primary skill set used to make professionally designed logos, ads, brochures, newsletters, and other documents prevalent in the industry in addition to a small amount of Web training. All 300- and 400-level advertising and public relations courses require a GPA of 2.0 or higher in addition to the prerequisites listed. Advertising and PR majors must complete the math core and EC 110 with grades of "C-" or above before enrolling in 300- and 400-level APR courses (except APR 300) required for the advertising or public relations major. Students who are not majoring in advertising and public relations must fulfill the course prerequisites and must have GPAs of 2.0 or higher in order to enroll. Students who are not majoring in advertising or PR, including advertising and PR minors, will need to go to 412 Phifer for prerequisite overrides for EC 110 and the math core before enrolling in APR 322, APR 332, APR 418, APR 422, APR 423, APR 424, APR 432, or APR 433.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ua.edu/

Phone Number:

(205) 348-6010

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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