APR 320 - Planning for Persuasive Communication

Institution:

The University of Alabama

Subject:

APR-Advertising Public Relatn

Description:

3 hours. Prerequisites: MC 101, JN 150, APR 221 or APR 231, and MATH 110 or higher or equivalent. Survey of research procedures and methods used to analyze the character and needs of communication audiences and to develop and assess alternative communication strategies for advertising and public relations programs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ua.edu/

Phone Number:

(205) 348-6010

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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