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Institution:
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Henderson State University
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Subject:
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Description:
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A study of the policies and procedures of creating and maintaining goodwill among organizations' various publics. Examines the many aspects of public relations as a staff and management function. Basic theories, concepts and approaches to public relations. The influencing of opinion through acceptable performance and two-way communication. Prerequisites: MMC 1023, MMC 1013, MMC 1001, or permission of instructor.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(870) 230-5000
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Regional Accreditation:
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North Central Association of Colleges and Schools
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Calendar System:
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Semester
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