MMC 4193 - Public Relations Techniques

Institution:
Henderson State University
Subject:
Description:
A study of the policies and procedures of creating and maintaining goodwill among organizations' various publics. Examines the many aspects of public relations as a staff and management function. Basic theories, concepts and approaches to public relations. The influencing of opinion through acceptable performance and two-way communication. Prerequisites: MMC 1023, MMC 1013, MMC 1001, or permission of instructor.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(870) 230-5000
Regional Accreditation:
North Central Association of Colleges and Schools
Calendar System:
Semester

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