MMC 4113 - Advertising Principles and Practices

Institution:

Henderson State University

Subject:

Description:

An overview of the broad field of advertising. Topics include history, law, ethics, social dynamics, economic implications, as well as advertising campaign process. The advertising process is examined from the perspectives of art, business, and science.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hsu.edu

Phone Number:

(870) 230-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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