BUS 433 - Topics in Corporate Finance

Institution:

Edgewood College

Subject:

Description:

Covers the elements of the promotional mix, including the communication process, creative advertising strategies, media and planning strategies, direct marketing and interactive media, sales promotion strategies, the role of personal selling in sales promotions, measuring advertising and promotional effectiveness, and social, ethical and regulatory issues in advertising and promotion strategy. (Prerequisites: BUS 301, ENG 110, completion of 40 credits.) (S)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.edgewood.edu

Phone Number:

(608) 663-4861

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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