COMMS 314 - Persuasion, Promotion & Advertising

Institution:

Edgewood College

Subject:

Description:

Mass communication theory with special attention given to the nature and role of persuasion in the media, and in advertising and promotion. Topics include analysis of public and mass audience, types and development ofcampaigns, influence of the media, and the ethics of mass communication. (S)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.edgewood.edu

Phone Number:

(608) 663-4861

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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