MKTG 340 - Entrepreneurial Marketing

Institution:

Washington Adventist University

Subject:

Description:

Prerequisites: MKTG 210 and MGMT 202 with grades of "C" of higher . The main focuses of thiscourse are the key marketing concepts and the methods relevant for entrepreneurs. With the emphasis of the course being on a new startup business, students will learn marketing elements of new venture initiation, as well as marketing decisions for small and growing organizations. Product/service design, assessment of market potential, market research, strategic alternative to high-cost advertising (direct marketing, alternative media, and personal selling), creation of successful distribution relationships, and pricing will be topics included in the course. Students will develop a marketing plan for the entrepreneurial venture of their choice. (Spring Semester, even years)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wau.edu

Phone Number:

(301) 891-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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