LTHC 420 - Personnel & Marketing Management in Long Term Health Care

Institution:

Washington Adventist University

Subject:

Description:

Prerequisites: MGMT 333, and MKTG 210 with grades of "C" or higher . Assuming a basicknowledge of the personnel subsystems of recruitment, selection, training, performance appraisal, compensation, safety and health, and labor relations, the course explores the personnel issues unique to long-term health care facilities. Special emphasis is given to communication between management and staff, impact of implementation of HR systems on patient/resident care, and government and regulatory agency laws and policies relative to employee issues and long term health care. Assuming a basic knowledge of marketing principles and techniques, the course explores the marketing issues unique to long-term health care facilities. Special emphasis is given to census building, and the marketing aspects of ensuring satisfaction with care for both patients and their families.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wau.edu

Phone Number:

(301) 891-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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